How The World's Best Selling Valentine's Day Candy, Conversation Hearts, Are Made.

Note: This is a partial reprint of a post from two years ago.

It's that time of year again. Valentine's Day. When happy shiny couples give one another cute warm fuzzies while the rest of the world either remains hopeful or bitterly dejected. Either way, one can't get away from the classic "Sweethearts" by Necco come mid-February. From the candy to Keds, iPhone apps to fragrances, talking hearts abound.

First, some Necco history of the candy:


Today's best-selling Valentine candy -- Sweethearts Conversation Hearts--the pastel sugar hearts with the quirky sayings, were as much a part of your childhood as they are for today's kids. New England Confectionery Company manufactures over 8 billion hearts each year to keep up with demand for this American icon.



Still it's hard to believe that the concept behind today's Conversation Hearts got its start when Abraham Lincoln was still President. Mottoes seemed to have come into prominence with cockles, a small crisp candy made of sugar and flour formed in the shape of a cockle or scallop shell. The early cockles contained mottoes, which were printed on thin colored paper and rolled up inside.

In the 1860's, when Daniel Chase, the brother of New England Confectionery Company's founder, Oliver Chase, began printing sayings on the candy. He experimented first with hand tools, and then devised a machine in which the cloth was replaced with a felt roller pad, moistened with vegetable coloring, usually red, which pressed against the die. The die printed the words on the lozenge paste and the double purpose machine cut the lozenges.

Below are images of the process today:





above: the making, baking and packaging process today

Grown-ups were entertained and passed the hearts around at parties. For weddings, there were wedding-day lozenges with humorously foreboding prophecies such as: "Married in satin, Love will not be lasting" "Married in Pink, He will take to drink" and "Married in white, You have chosen right."

The present day Sweethearts® Conversation Heart dates back to 1902. Back then, besides hearts, they also produced various shapes such as postcards, baseballs, horseshoes and watches.


above: Richard Krause, the President and CEO at the New England Confectionery Company, 2009 (AP Photo/Charles Krupa)

In the early 1990's, New England Confectionery Company's Vice President Walter Marshall decided to update the sayings each year and retire some. His first --Fax Me--created a lot of attention from Sweetheart fans. As a result, each year we receive hundreds of suggestions from romantics, candy lovers and school kids for new sayings. From old tech, "Call Me" to new tech, "E-mail Me," Sweethearts® keep the pulse on the heartbeat of the nation.



Conversation Hearts have been used in various ingenious ways over the years-- to propose marriage, to teach children statistics and reading, to decorate cakes, and as borders for frames.


above: the anatomically correct human heart made of the candies by Lego brick artist Nathan Sawaya.

You can see many Conversation Heart inspired products, from iPhone covers to jewelry, at the following links.

Zazzle
Etsy
Red Bubble

Sweethearts and Conversation Hearts Candy and Items on Amazon

Nonpareil Pet Portrait. One Sweet Beagle Made of 221,184 Colored Sprinkles.

What began as a university fine arts project on Pointillism and Georges Seurat by student Joel Brochu, evolved into a remarkable artistic idea.



What looks like an image of a beagle getting a bath (above) is actually a 4’ by 1 ½’ high definition photograph covered in 221,184 nonpareil sprinkles, each placed painstakingly by hand.



At a distance of 16 feet, the sprinkles blur, tricking the human eye into believing that it is looking at a large photograph. Only when you closely examine the work do you realize that it has been created entirely with tiny spheres of rainbow nonpareils.







Meticulously placed by hand using jewelry tweezers, the sprinkles adhere to the board with the help of double sided tape and a thin layer of glue.




Using only 6 colors of sprinkles (Red, Orange, Green, Blue, Black, and White), a myriad of hues was created.




Joel used a customized computer program, in which a template was created from the original image which guided the placement of each sprinkle. Taking just under 8 months to complete, once finished, it was permanently preserved with a clear acrylic resin.

Sweet, huh?

A big shoutout to Betsy Wills and her wonderful blog, Artstormer, for bringing this unique piece to my attention. Most images courtesy of Joel Brochu

Margaret Morrison's Paintings Of Candy Treats and Childhood Toys

above: Margaret Morrison's Fisher Price People, 2010, oil on canvas, 48" x 48"

From Wax Lips and Gummy Bears to Pez and Pull-toys, critically acclaimed painter Margaret Morrison captures nostalgia on canvas with her photo realistic oil paintings of candy and toys from our childhood.

Trojan Horse:

Menace (telephone pull toy):

Sweet Nothings (Mickey and Minnie Pez):

Marbles:


Ring Pops:


Wax Lips:

Super Bubble gum:

Gummy Bears:

Gummy Worms:

Gummy Centipedes:

Hershey's Chocolate Kiss:



Margaret Morrison:


The talented artist is a professor at the University of Georgia's Lamar Dodd School of Art and also paints many other subjects including figurative work as in her Centricity series, flowers and foods. She has been represented by the Woodward Gallery for the past 17 years.