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Showing posts with label david lachapelle. Show all posts
Showing posts with label david lachapelle. Show all posts

Monday, March 5, 2012

LaChapelle's Earth Laughs In Flowers. The Photographer's Take on Baroque Still Lives.



above: Lovers (detail) by David LaChapelle

In this new series of ten works photographer David LaChapelle, best known for his wild and elaborate fashion photography, he explores the vanity of life and beauty. With titles such as “Springtime”, “Late Summer”, “Early Fall” and “Deathless Winter” the works refer to the four seasons and allude to the life cycle: from birth to death. A contemporary take on the still life paintings of Flemish and Italian masters, these ornate florals contain references to present day culture and humanity, such as cigarette butts, Barbies, junk food, toys and telephones.

Summer:

Springtime:

detail:

Early Fall:

detail:

Deathless Winter:

detail:

America:

Concerning the Soul:

Risk:

Flaccid Passions:

Lovers:

Wilting Gossip:

detail:


from the press release:
The title of the series is a quotation of the poem “Hamatreya” by Ralph Waldo Emerson, in which flowers are the earth’s laughter at the arrogance of human beings who believe they can rule the earth, although they themselves are transient and must return to it.

The title of the exhibition can also be read in the sense of the Baroque vanitas portrayals. The meaning of the Baroque floral still life was always related to the human hubris and transience of earthly existence, with the classical still life often containing many of the following: flowers, fruits, vegetables, animals, insects, mask, candles, watches or skulls. These symbols denote the fugacity and limitations of human life and the meaningless nature of vanity. Just like wilting flowers, albeit their beauty, we will all fade away.

Whilst LaChapelle shows an explicit compositional affinity to Baroque floral still life, he transfers the genre from painting to photography. The artist employs art historical visual traditions, but he also translates them into visual metaphor of and for our time. On second glance the viewer will discover objects of contemporary society in the blooming and fading flower arrangements: burning cigarettes, newspapers from yesterday, old mobile phones, plastic, Barbies, a Manga mask, medical devices, a burning American flag, a model of an airplane, balloons, tins, collages, throw away dinnerware or a tattered dollar bill. These are the metaphors of vanity in our era of an affluent though seemingly troubled society. The often bizarre and excessive symbolical imagery does not fail to remind us however, as in the traditional vanitas, to follow our virtues and to celebrate life before it‘s over.

‘Where are these men? Asleep beneath their grounds: And strangers, fond as they, their furrows plough. Earth laughs in flowers, to see her boastful boys Earth-proud, proud of the earth which is not theirs; Who steer the plough, but cannot steer their feet, Clear of the grave.’ -- Ralph Waldo Emerson (1803-1882), Hamatreya, 1846

The series of photographs by David LaChapelle, ‘Earth Laughs in Flowers’ was first shown at Hannover’s Kestnergesellschaft Museum in spring 2011. Since then the exhibit -in conjunction with ROBILANT + VOENA has been presented to the British, Italian and Swiss public, across its two galleries in London and Milan, as well as the Reformierte Dorfkirche, St. Moritz in collaboration with ST.MORITZ ART MASTERS. Now, In collaboration with Fred Torres, the show is now being exhibited in New York.

Earth Laughs In Flowers
Exhibition on view February 23rd through March 24th, 2012. Open to the public, Monday through Saturday from 10am to 6pm. Student groups always welcome.
527 W 29th Street, 3FL, New York NY, 10001

Sunday, December 18, 2011

Holiday Spirits - Smirnoff's New Whipped Cream and Marshmallow Flavored Vodkas.





To some they may sound appealing, others may become nauseous, but yes, Smirnoff Vodka now comes Fluffed and Whipped. Two new dessert-type flavors (coined "confectionary" flavors by the alcohol industry) made to taste like marshmallow and whipped cream.



The New Flavors:


With less percentage alcohol per volume than their classic vodka (30% for the Whipped Cream and 35% for the Marshmallow versus 40% for their classic Red Label), the super sweet flavors go down easy- perhaps a little too easily, raising some concern about the obvious appeal to underage drinkers.

According to Smirnoff's press release "...SMIRNOFF Whipped Cream Flavored Vodka possesses a seductive aroma that compliments its smooth whipped cream taste. SMIRNOFF Fluffed Marshmallow Flavored Vodka has a refreshing and airy scent that is met with the subtle sweetness of confection—qualities that exemplify the innocent side of a favorite indulgent dessert."

Drinkhacker rates and reviews the flavors as following:


Smirnoff Whipped Cream Vodka "Sure, I’ll buy that. It’s more caramelized sugar than whipped cream. Baked Alaska or crispy creme brulee crust, with a distinct coconut vibe, instead of Reddy Whip. That said, it’s so sweet that any sense of “vodka” all but vanishes into the dessert course here. Add to coffee, hot chocolate, or your insulin shot. B" - drinkhacker


Smirnoff Fluffed Marshmallow Vodka"Are we done? We are not done. Because while I’ve tried whipped cream vodkas before, here comes the first marshmallow-flavored vodka I’ve ever tried. Fluffed isn’t right: Like the Whipped Cream version, there’s a burnt character here. This is toasted marshmallow, not fluffed marshmallow. I swear you can taste the stick that’s impaling the marshmallow and holding it over the campfire. I think this is a little more complex, and ultimately a bit more interesting — for a crazy girl drink vodka, anyway. B+"- drinkhacker

The Advertising:


The ad campaign, produced by the Smirnoff creative advertising agency, JWT New York, uses Amber Rose as a spokesperson/brand ambassador with a series of print ads and a tv spot shot by David LaChapelle.



In typical LaChapelle fashion, the print ads and tv spot feature the socialite and model in a surreal, sexually suggestive and outrageously colorful world.



The print ads will run in magazines like Instinct, OK, People Style Watch, Rolling Stone and The Star.

The outdoor ads will be a mix of LaChapelle images and pictures of the bottles. There will be billboards, signs in subway stations and bus wraps.

The commercials will run on cable channels like BET, Comedy Central, TBS and VH1 and appear on shows for which more than 70 percent of the viewers are ages 21 and older, according to Alefiyah Sarma, senior brand manager for Diageo in New York.

Creative Credits:
Client: Smirnoff
Project: "Fluffed & Whipped" TV :30
Agency: J. Walter Thompson, New York
CCO: Peter Nicholson
ECD: Matt MacDonald/ Jeremy Postaer
Art Director: Eric Larkin
Director of Content: Sergio Lopez
Producers: Carrie Lewis / Andrea Curtin
Director of Music: Paul Greco
Sound Design: Alan Friedman
Audio Post Mix: Andy Green
HSI, Los Angeles
Director: David LaChappelle
Music Supervision/Music License: Thwak! Music UK
Additional Music License: Human Worldwide