No Red Pins Needed. Scratch-Off Map, in 2 Sizes, Reveals Your Travels.

Scratch Map is a large, high quality wall map which features a gold top foil layer. Why? So you can scratch off all the places you’ve visited to reveal a whole new world below, featuring vibrant color and geographical detail.



Available in the full size or a travel edition size, both created by Luckies.

Full Size Scratch Off Wall Map:

This 81.9 x 58.2 cm world map is based on the idea of the scratch card so you just scratch off the places you've been and bright colours will be revealed underneath. Scratch Map also includes facts about certain countries and cities. Fun for all the family.

Measures: Length 81.9 cm, Width 58.2 cm, Height 0.2 cm
Weight: 0.3 kg
Material: cardboard; paper
Attributes: 100% recyclable

Travel Edition Scratch-Off Map:



The Travel Edition Scratch Map also has some hip tips on it. For example, did you know that Bulgarians shake their heads from side to side to mean 'yes' and nod up and down to say 'no'? Did you know that cutting down a cactus in America carries a twenty five year prison sentence? Perhaps think twice about bringing home a prickly present for someone. One of the other quirks the map has is sections where you can jot down the music you listened to, the best friend you made and the top 10 highlights. In short, the Scratch Map Travel Edition is brilliant.

Out of tube: 42 x 29.7cm
In tube: 5 x 13.5cm

Buy the travel sized version here at Luckies

Links to purchase the full size version:
Made by Luckies, you can buy it directly from them for £14.95 in the UK here
Or at Design 3000 for 19,50 € :here.

In the US:
buy it here for $34 at Urban Outfitters
Or buy it here for $24 at Uncommon Goods

Impressive Augmented Reality Allows People To Enter The World of National Geographic.

In an impressive display of augmented reality (video further down in this post), people in a shopping mall in Hungary got a chance to pet a cheetah, play with velociraptors, stand within biting distance of a T-Rex, endure a thunderstorm and walk with an astronaut amongst other exciting experiences via technology from the UK's Appshaker.





Appshaker recently launched a unique way for people to interact with the amazing world of National Geographic Channel's content from around the globe.

Using the principles of augmented reality, people could immerse themselves in different scenes such as dolphins, leopards, the space landings, dinosaurs and more.



Thousands of people interacted with the National Geographic Channel brand in the process as it toured Hungary, with thousands more people sharing snapshots and video on Facebook as a result.




For more information on appshaker, please head to appshaker.co.uk and a huge thank you to Vertigo Digital whom they worked with to create the amazing 3D.

Brilliant Ad for Nighttime Bus Service Shows The Ugly Side of Partying.

Ever wonder how you appear to other people when you're drunk? It's not pretty as this inventive and interactive spot for Movia, a Danish nighttime bus service shows you.

A girl sipping a cocktail is feeling pretty fierce:

Mouseover her and she's not quite as glamorous:


The Byturen spot from the Copenhagen ad agency Bocca is a compelling interactive video which uses a special effect to emphasize how different one appears and behaves when they are drinking and suggests taking the bus home at night rather than driving.

The video is double layered and interactive. It shows a typical youthful night out, drinking and dancing, flirting and frolicking. But move your mouse over the video and the ugly truth is revealed.

Primping in the ladies room:

Mouseover it and you'll see she's having a fashion faux pas:


Sloppy drunk young men and women look skanky, urinate on the floor and behave very unattractively when you pass your mouse over the movie.

Taking a leak:

Mouseover him and you'll see he's missed his target by a longshot:


The copy at the end of the spot asks: “Is it time to get home?” at which point we see our main characters riding the bus home - undoubtedly much to the relief of sober drivers on the road.




SORRY, LINK IS NOW CORRECT!
Go ahead, try it yourself here.

Advertising Agency: Bocca, Coppenhagen, Denmark
Art Director: Lisbet Krøll
Copywriter: Ulrik Søby
Director: Adam Bonke
Photographer: Adam Wallensten
Production Design: Emil Walter
Sound design: David Stubbe Teglbjærg
Music: Upright Music
Stylist: Lea Sonne
Production Company: NobodyCph
Client: Movia
Campaign: “Is it time to get home?”
Date: 2011