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Showing posts with label sports. Show all posts
Showing posts with label sports. Show all posts

Tuesday, March 20, 2012

Rugby Never Looked Like So Much Fun. JWT London's Serious Play For HSBC.





JWT London has created this wonderful spot for HSBC as part of their Rugby Sevens sponsorship. Starring former England and British Lions player Jason Robinson and past Australia captain George Gregan, the fast-paced and exciting tv ad was shot by director Paul Middleditch of Plaza Films and beautifully edited by Andy Packer.






The spot (shown below in its entirety) features real life Green Army Men, Cowboys, Centurions, Ninjas, Luche Libre, Elves and more engaged in an exciting game of Rugby played through the streets of Hong Kong.

It captures the popular trend of spectators wearing fancy dress at the tournament and the seriousness with which people take their costumes. It is also intended to represent the bank’s dedication to the growth of the game both at a professional and a grassroots level.



What a fun way to raise awareness of HSBC’s co-title sponsorship of the 2012 Cathay Pacific / HSBC Hong Kong Sevens tournament.



Title HSBC “ Serious Play”
Agency: JWT London
Global Creative Directors: Axel Chaldecott, Daniel Hennessy
Art Directors: Miles Bingham, Kevin Masters
Copy Writers: Kevin Masters, Miles Bingham
Director: Paul Middleditch
Production Company: Annex, Plaza Films
Editor: Andy Packer
Editorial Company: Annex Films London
Editor: Peter Whitmore
Editorial Company: The Editors Sydney
Sound: Sam Ashwell
Song: “Lonely Boy” The Black Keys

Tuesday, March 13, 2012

Fly Underwater With Subwing: A New Carbon Fiber Watersport Product From Norway.





Subwing is a new water sport product invented in the summer of 2010 by Simon Sivertsen. It allows you to fly through the water, much like a dolphin. The Carbon Fiber 'wings' allow you to glide, turn and twist as much as you'd like at the water's surface or ocean's bottom, while being pulled by a boat.





Simon and his team have worked to perfect the Subwing’s performance, feeling, and design - and with multiple patents pending, have finally launched the product.




The Inspiration:
It all started when Simon went on a trip in the Mediterranean sea with his family’s sailboat. Some driftwood came floating by and gave Simon an idea. With a pen and paper, he started to flirt with the idea of attaching rope to the driftwood, imagining that being pulled through the water from behind the boat might be fun.




The next time they went ashore, Simon searched for some appropriate driftwood and collected the best pieces. Once home, he tried the new invention. The idea was OK, but something was missing.

He began to think about how it could be done better. At a shopping center in Italy, he bought two cutting boards, a garden hose and a couple of Gardena-links. This inspired the idea of hanging two wings together, which gave completely different control.



To develop the underwater wing he called 'Subwing', he took time off from the university for one year. At home in Kristiansand, he tested the product in the winter ice-cold seawater.

For awhile he had to tape his wet-suit hood with duct tape so that he could test the new prototypes. He got right down to designing and drawing a new shape for the wings, and started looking for more appropriate materials. After a year of working with design and finding the right materials, the wings have been perfected.



Simon is now ready to share his invention with the world. And hopes people will have as much fun and enjoyment as he and his friends get from it.



The Subwing gives you the opportunity to explore the sea in a way as never before, choosing your own pace and gliding directly above the ocean sand floor. You can do thrilling twists and turns, or simply cruise along the surface.

The movement of the SUBWING can be easily controlled by tilting the wings in different directions. You can easily achieve dives (up and down), sideways movement or spins.



The Subwing is attached to a boat with a recommended rope length of about 15 meters. The speed of the boat should be about 2 knots. If you use a longer rope, it's easier to achieve deeper dives.

The only additional equipment needed is a diving mask. If desired, snorkel and fins can be used, but this is not necessary.

If you want to equalize the pressure in your ears, the rear triangle rubber grip is designed for controlling the SUBWING by one hand. Note that reasonable amount experience with the SUBWING is needed before attempting to use the triangle grip.



Subwing is produced with high quality materials to achieve the right stiffness in combination with a lightweight and durable structure. It is constructed of carbon fiber, using advanced and innovative production methods.

SUBWING is designed for underwater sports activity and is patent-pending.


• The Center swivel is made of a combination of rubber and stainless steel.
• The ropes that is attached to Subwing is made of Dyneema fibers, considered the world’s strongest fiber used in ropes.
• The ropes are permanently glued into the stainless steel fastenings in the wings with waterproof epoxy.


above: Graphics on the Subwing are as shown in the above picture.

Subwing consists of the following parts:
- Two carbon fiber wings with rubber pads for perfect grip.
- One detachable center swivel.
- One attached rear rubber triangle.
- Ropes attached to the wings. (You still need a rope to the boat)

Note:
NEVER use any type of compressed air when diving with SUBWING.
Always read the manual before use.
The wings are handmade and there may be slight cosmetic differences for each wing.

Subwing
$795.00: Carbon Glossy
$795.00: Carbon Matt

Extra
$40.00: Subwing Rope
$20.00: Subwing USB



Subwing AS
Holskogveien 48
4624 Kristiansand
Norway

Monday, February 20, 2012

Footballer Thierry Henry To Add 5 Story, $400,000 Fishtank To His Hampstead Home Renovation.




The UK's Daily Mail reports that former Arsenal Striker Thierry Henry plans to demolish his North London house, originally designed by architect Sir Richard MacCormac, and renovate it to include a 5 story, 5,500 gallon fishtank. The proposed aquarium will house 300 fish and cost £250,000 (approx $400,000 USD) to build.

Stretching 40ft from the bottom of his house to the very top, the aquarium will measure the 15ft long by 3ft wide tank will set Henry back £12,000 ($19,047 USD) a year to run, including weekly inspections at about £50 ($80 USD) an hour. The annual bill for fish food alone would be £2,500 ($4000 USD).



The French footballer, above, who fronted the ‘va-va-voom’ TV adverts for car firm Renault – is the latest in a long line of celebrities including Madonna, the Beckhams, Cher and Premier League footballers Stephen Ireland, Joe Hart and Micah Richards, to splash out on opulent fish tanks.


above: Stephen Ireland's 13ft aquarium

Ireland has reportedly spent more than £100,000 on his 13ft aquarium, and is now believed to be planning a shark tank under his kitchen floor.


above: the proposed renovation

His aquarium will actually be made up of four separate tanks, one for each story of the house. Each will be made of Perspex-like material and will give the optical illusion of one giant aquarium – but will be cheaper to clean, run and maintain than a single tank.

One industry expert last night said the £12,000-a-year bill for heating, cleaning and lighting the tanks would be just a fraction of the £80,000 it would cost to maintain one huge tank.

Each aquarium will require a filtration system to ensure the water stays clean and fresh. Experts say there are 2,000 species of marine life suitable for the tanks, ranging from smaller breeds of shark to clown fish, yellow tangs, blue tangs and angel fish.



It has been suggested that the celebrity obsession with aquariums has nothing to do with a fondness for fish.

One tank designer, who asked not to be named, said: ‘Our client list tends to be male-dominated and they are looking for status symbols and showpieces.’


above: Thierry Henry (image courtesy of Nike)

Henry, Arsenal’s all-time leading scorer with 229 goals, now plays for the New York Red Bulls.

The 34-year-old returned to the US this week following a short loan spell back at Arsenal during the American league’s mid-season winter break.


above: Henry intends to rebuild his Hampstead home, although the original architect Sir Richard MacCormac is opposed to the demolition

But the star, who divorced his wife Claire Merry in 2007 and is now dating Bosnian model Andrea Rajacic, is keen to maintain his London base, in Hampstead, to be close to his daughter Tea.

Henry’s new home will be taller than the existing one and include a bar, a cinema and a swimming pool. Despite spending at least £2 million on rebuild costs, the finished house is likely to be worth at least £10 million.

The footballer is keen to highlight the eco-features of the new home, which includes extensive glass panelling to capture natural light and a so-called ‘biodiverse’ roof, which will incorporate plants and trees.

But the house’s original architect and founder of MJP Architects, Sir Richard MacCormac, is opposed to the proposed demolition.

Sir Richard, who also designed the Wellcome wing of the Science Museum, said last night: ‘I don’t think you improve sustainability by demolishing a house which is just 13 years old.

‘It surprises me that someone who can afford to build a new house and who claims to be serious about architecture should not simply build another one elsewhere.

‘I think my original design is well regarded locally and I think a lot of people are going to be upset. The existing house has a very deliberate low-key design to ensure that it would not look out of place in the conservation area.’

There is also opposition from The Twentieth Century Society, which champions modern architecture and is considering applying for the building to be listed to block the demolition plan.

The society’s director Catherine Croft said: ‘There are so few fabulously well designed modern homes like this that we shouldn’t be knocking them down.’

Camden Council said the application would be debated by councillors in March.

Thierry Henry also owns this three story New York Penthouse.

source

Sunday, February 19, 2012

More Crazy Kicks for Adidas by Jeremy Scott for 2012 Spring, Summer, Fall & Winter.




Several different pairs of Adidas sneakers -and I use that term loosely- by the irreverent fashion designer Jeremy Scott have been designed over the past few years and more new ones have just arrived for 2012 Spring/Summer and new designs for 2012 Fall/Winter are leaking out.

First, a sneak peek at some of the new Jeremy Scott Designs for Adidas 2012 Fall/Winter collection:






above: a preview of what's coming from Jeremy Scott for Adidas Fall/Winter 2012. Images courtesy of Eu Kicks and Wait Fashion

Below is a look at some of Jeremy Scott's unusual shoe designs for Adidas which are presently available. From the Adidas ObyO (Originals by Originals) collection, the following shoes come in both adult and children's sizes available depending upon the style.






















The JS wings is one of the best known designs by Jeremy Scott for Adidas. Previously available in metallic leather, colored leathers and camo is now available in lollipop-colors, denim, stars and stripes, satin, translucent and glow in the dark.

Multi-colored:

Denim:

Stars and Stripes:

Translucent/Inflatable:

Glow In The Dark:

Satin:


Jeremy Scott's clothing collections for Adidas are equally as wild (Madonna's dancers in the Super Bowl were wearing them, here's a few highlights.





To see the latest Jeremy Scott fashions for the brand, check out the look book for the Summer 2012 Jeremy Scott Adidas fashions here on Hypebeast.

buy the shoes shown in this post from Adidas here
or the following sites:
RMK Store
Here and here