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Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts

Friday, March 2, 2012

Proof That The Love For Ryan Gosling Has Reached Epic Proportions.




The memes, the Hey Girl sites, the fan clubs. And now, Time Warner Cable has a dedicated genre channel to the Gos. That says it all.

Friday, February 24, 2012

Three Different Designers Do An Artful Retro Take on Cyberspace and Social Media.




Three different designers have all created various posters and ads that take the most popular sites in cyberspace and give them a vintage look. From Google Plus to Facebook, the stylized retro treatment emulates everything from Propaganda posters to vintage textbooks. Take a look.

1. Aaron Wood


Graphic designer Aaron Wood from Massachusetts has this great and growing selection of Propaganda Posters selling Social Media tools and sites.








The above posters (and more) are available for purchase from Aaron's etsy store, Justonescarf Design.


2. Moma Agency/6B Studio


Brazilian ad agency Moma Propoganda created the following spread ads to promote Maximedia Seminars. They ran as spread ads like the one shown above, but for the sake of better seeing the artwork, here's a look at the left hand side pages only.



Advertising Agency: Moma, Sao Paulo, Brazil
Creative Director: Rodolfo Sampaio
Art Director: Marco Martins
Copywriter: Adriano Matos
Illustrator: 6B Studio
Published: July 2010


3. Stéphane Massa-Bidal


Lastly, Stéphane Massa-Bidal aka Hulk4598 or Rétrofuturs is a french illustrator and graphic designer who recreated vintage textbooks using popular sites and social media tools as the subjects.





Images courtesy of each individual artist and the clio awards

Friday, December 30, 2011

The Year in Digital And The Brands Using It Most Wisely According to the L2 Think Tank.




A look at The Year In Digital (social media, online commerce, mobile, content sharing) as well as the 2011 luxury brand digital "geniuses" from a year's worth of L2's Digital IQ Index® research.

L2, a think tank for Digital Innovation, has selected what they are referring to as the Eight Most Innovative Digital Programs in Prestige/Luxury and 2011′s Geniuses. Brands that understand how Americans interact and engage with social media, spending more time on social sites than they do on portal sites (with 95% of that social networking time spent now spent on Facebook)



These brands have figured out how to make meaning in the fire hose of daily tweets and video uploads. They understand the implications of a world where e-commerce volume will reach $197 billion by year end (Amazon is 1/3 of that number), 85 percent of the population is blanketed with a commercial wireless signal, and Facebook hosts tens times more photos than the Library of Congress.

L2 states that "The taste for luxury goods will always endure, but the digital world moves quickly. Today’s giants have created tremendous opportunity for themselves in the marketplace, but on the web there’s always room for the rise of the unexpected, the meme, and the new, next, next thing."

And here are their picks for the The Eight Most Innovative Digital Programs in Prestige:

#1 Burberry

#2 Lancome

#3 Oscar de la Renta

#4 Estee Lauder

#5 Dior

#6 Sephora

#7 Benefit Cosmetics

#8 Kate Spade


Consumers are hungry and today digital represents the greatest opportunity for brands to punch above their weight class. As their benchmarking tracks into 2012 it looks like there are quite a few brands bulking up and throwing punches.

Here are their picks for the 2011 Digital Geniuses

Fashion: Burberry, Kate Spade, Coach, Gucci

Watches & Jewelry: Tiffany & Co.

Beauty: MAC, Clinique

China: Audi, BMW, Burberry

Specialty Retail: Victoria’s Secret, Nordstrom, Macy’s

Magazines: Time

Facebook: BMW, Audi, Belvedere Vodka, Bare Escentuals, Infiniti, Clinique, Ferrari, Bobbi Brown, Lexus, Tory Burch, Lancome, Johnny Walker

Travel: Airlines – Southwest, Delta, Continental Airlines, American Airlines; Hotels – Westin, W Hotels, Hilton

L2 looks at the state of digital (social media, online commerce, mobile, content sharing) as well as luxury and prestige brand digital "geniuses" from a year's worth of our Digital IQ Index® research.

Be sure to check out their informative library of individual videos of the ways brands are using digital here on Vimeo.

Follow them on twitter

Visit them at L2 Think Tank

Friday, September 30, 2011

Turn Your Facebook Activity into a Book of Infographics with Social Memories.




Social Memories is a Facebook app (and 2011 Red Dot Design Winner) from Deutsche Post DHL and Cosalux that allows you to create a 28 page glossy bound hardcover book of your Facebook social activity. The super easy application creates your custom book in minutes.




You choose the date range from which you want them to pull the statistics. Pick from 3 choices of color schemes and your choice from 5 languages and voila! After a few seconds, your activity is analyzed and then organized into tastefully designed infographics available to view online or to purchase.



In a matter of moments I learned that I have more male friends than female friends (amongst those who listed their gender), the majority of my friends (who chose to share their birthdates) are Capricorns, I post about 7 times more photos than I do updates and I'm most socially active on Fridays. And more useless but fun and enlightening facts.

Here's some screen grabs of a sample book from my own facebook activity:














A video of the concept and product:


Price: 19€ plus worldwide shipping



Create yours now here